While still in school Phil recognised that he loved sales and business, and informed his (rather shocked) parents that he won’t be following in their academic footsteps.
While still at school, Phil had started various sideline businesses.
After his BCom degree, he got involved in technology and software in the gaming industry. This quickly led to realizing that his passion for sales and marketing was the ingredient missing in many businesses.
This followed a series of businesses, including setting up a Design Agency to help clients communicate better. That's also when Phil met his mentor, Drayton Bird ("The man who knows more about direct marketing, than anyone else" as the great David Ogilvy once put it)
Since then, Phil has been helping various businesses grow through the little known science of Direct Marketing, and measurable advertising.
